How to Convert Website Traffic Into Sales

Build New Micro Conversions

When you start getting more traffic to your site you have essentially widened your conversion funnel. You’ve pushed and pushed and that top is widening, which means you are capturing more people at every stage of the buying cycle. You’re casting a wider net, pulling in more fish, and now you need to sort through the catch.

What is a Micro Conversion?

Micro conversions indicate that a customer is likely to convert through small steps or secondary actions taken on your website or other channels-such as social media.

Think about these other ways to convert people:

  • Create a piece of content specifically for your five highest-traffic blog posts and use a slider to offer it on that post using a tool like Sumo;
  • Short form video on Tik-Tik or Instagram with CTA to your website;
  • Offer a webinar around the topics people coming to your site are most likely to be asking about. Target them after they’ve visited a conversion page but not converted;
  • Offer a giveaway in exchange for an email address. People love giveaways.

Launch Conversion Tests

If you want to get more conversions, you need to optimize your site for conversions. Of course, I’m simplifying one of the most difficult challenges for most business owners. But there’s a reason the number of UX (user experience) and UI (user interface) designers is projected to grow by 27 percent and 13 percent, respectively, by 2027.

  • Remove steps from your conversion funnel. Eliminate unnecessary pages or words. The truth is that they’re likely not reading everything you think they are reading. You’re just putting up barriers to entry;
  • Personalize forms based on the page they clicked from. This can be done in a few ways:
  • Attach a parameter that automatically populates certain fields on your form;
  • Have a hidden field that gathers IP/source/page entering on instead of asking for it;
  • Remove steps from your conversion form (separate from your conversion funnel);
  • Speed up your website. The highest conversion rates occur on pages with load times between 0–2 seconds.

Install Heatmaps

If you don’t know where your users are clicking or browsing, how can you test adding new elements to pages or changing wording or calls to action?

Cookies and Retargeting

If you’re not using retargeting to show targeted ads to people who have already visited your website in order to bring them back and then try to close the sale, you are leaving money on the table. Simple as that.

Communicate With Your Existing Customers

Are you talking with your existing customers to figure out what convinced them to buy, or why they haven’t returned to purchase more?

Abandoned Cart Emails

Finally, if you own an ecommerce store then you need to try to capture their email early on (whether getting them to create an account or asking for their email early in the process).

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Founder & CEO of Credo (getcredo.com). Veteran digital marketer in Denver. Entrepreneur. Traveler. Skier. Other sites: johnfdoherty.com and singlegeared.com

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John Doherty

John Doherty

Founder & CEO of Credo (getcredo.com). Veteran digital marketer in Denver. Entrepreneur. Traveler. Skier. Other sites: johnfdoherty.com and singlegeared.com