Digital Agency Industry Pricing Survey Results [Updated 2022]

John Doherty
2 min readNov 7, 2022


Digital Marketing Professionals and Clients

Welcome to Credo’s 2022 edition of our digital agency pricing survey results!

Back in 2017, I wanted to know how much digital firms charged on average. I couldn’t find that data.

There are many digital marketing industry pricing surveys online today. Today, ours is still the original and updated frequently to give the industry perspective on what digital marketing providers charge.

We break down both by agencies (2+ full-time people) as well as solo consultants in most of the survey results. In this survey you will find:

  • Average SEO agency and consultant rates
  • Average PPC agency rates
  • Average Facebook Ads agency rates
  • A digital agency rate card
  • Digital agency pricing and hourly rates guide

We’ve created a new chapter in this guide called “methodology” so you can check our work if you’d like.

With that, I give you the 2022 version of the Credo Digital Agency Pricing Survey, which has been completed in partnership with project management platform Teamwork .

This page last updated on July 21, 2022 by John Doherty

About the author

John Doherty

I am the founder of Credo. With 14 years of SEO and digital experience across agencies and in-house, I’ve worked with some of the largest websites on the internet to drive growth. Since 2015 I’ve helped over 6,000 companies and 250 agencies grow via better hiring and marketing practices. I live in Denver Colorado with my wife, daughter, and dog. I am an entrepreneur, speaker, writer, skier, and traveler having visited 47 US states and planning to visit every continent on Earth. You can find me on Twitter and LinkedIn.

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John Doherty

Founder & CEO of Credo ( Veteran digital marketer in Denver. Entrepreneur. Traveler. Skier. Other sites: and