You’ve probably heard it a thousand times by now: “Building your email list is the key to boosting sales and growing your business!” But do you know why an email list is so important? Let’s look at the data: Pretty convincing, right? Data aside, email marketing makes sense for business…

Over the last 6 weeks, I’ve been auditing some websites for SEO and creating what I call an “opportunity audit.” It’s a 6–8 page report outlining a site’s opportunities, where they stand against their competitors, and the 3–6 projects I’d focus on for SEO if I were them. It’s been…

tl;DR — today we’re launching the Credo Learn Center, which is a curated set of digital marketing and agency growth courses taught by recognized experts. Check it out! For nearly a decade, since January 2013, Credo has been helping companies and brands find the right digital marketing agency to work…

Have you ever gone on a first date, and then returned home and realized you hadn’t asked a question that you really wanted to know the answer to (like their first name)? …

Over my years in digital marketing and SEO, I’ve seen a lot of “studies” about how long the average blog post is. …

Over the years, I’ve had a lot of people ask me about “the latest tips and tricks” for digital marketing. While I get that some people want to be on the cutting edge of things and finding new things that are working in order to get ahead of their competitors…

After 6+ years of running a company in the hiring space, specifically focused on companies hiring agencies, I know that one of the hardest things for a company to do well is hiring. Good people are hard to find or attract. Good people are even harder to afford. But if…

We talk to a lot of people here at Credo who are looking to start marketing and trying to determine what to spend. I have a framework for that. That part is, in perspective, pretty easy. But what is a lot harder is knowing when to scale your marketing spend. …

One of the fun parts of my job here at Credo is talking with companies (via our Concierge — Marketing Strategy offering) who have grown a great lifestyle business to the half million dollar or so per year mark, and are now ready to start marketing. This is fun because…