404 vs 410: Which Status Code Should You Use? — Credo

What is a 404 status code?

What is a 410 status code?

When should you use 404 vs 410 and vice versa?

Which 404s Should You Prioritize?

  1. Website visitors are finding the page and therefore having a bad experience,
  2. External websites link to the 404ing page, which is bad for SEO performance.
  1. Should this URL exist? If so, then fix the page.
  2. If it should not exist, then ask if there is a page to which is should be redirected.
  3. If a page does not yet exist, then create the page where it should be redirected.

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John Doherty

John Doherty


Founder & CEO of Credo (getcredo.com). Veteran digital marketer in Denver. Entrepreneur. Traveler. Skier. Other sites: johnfdoherty.com and singlegeared.com